有人为OpenBSD写的推广策略，MGC应该借鉴一下

karpar

TRICK 1: Expensive beats free

First of all - forget it is free. Forget the whole licensing, forget anything open source software related. That sounds weird and perhaps unethical towards those that fight for this but it helps getting what you want. OpenBSD will eventually benefit - so we're in the clear here. Management does not trust anything free. Free implicates 'no guarantees'. Whenever you say 'free' management pictures a photograph of you and Richard Stallman, holding hands under a rainbow while a unicorn flies by.

If, and only if, the price question pops up you say "implementation will probably cost us around <some figure that will be acceptable and will give OpenBSD a nice donation>." If the guy is wearing a suit worth more than your monthly salary multiply the amount by 10.

TRICK 2: Fear beats complacency

Talk about the changing internet/network. How it is increasingly becoming more and more hostile. They will be aware of this. through both the press and those Nigerian relatives that keep mailing them. Tell them about the recent creditcard thefts, about the impact these things have on a company. This can be on a moderate level or on a oh my god the plane is crashing and we are all going to die! level. Depends on your party and your ethics.

Mention the amount of attacks on a webserver can go down by 40% just because the bad guys see it is running OpenBSD, or that common cracking techniques that work on other systems simply are impossible on OpenBSD because of it's design.

Show nice little graphs of security exploits on all the systems they know and place OpenBSDs track record next to it. Do this only for basic issues and you'll have pretty dramatic stats. If you can (without loosing your job or crossing your co-workers), present a list of unpatched/unsolved issues with the current servers. Don't talk tech. Talk solutions. We have a problem here and I am offering you the solution.

World leaders have gotten (and are getting) away with incredible stuff, solely by addressing people's fear. It is by far the most powerful emotion. And before you judge me on this - you do have insurance, don't you? Exactly.

TRICK 3: Trustworthy beats unknown

Tell them who else is using it; which big companies (they know) already have put their trust in it. Knowing some company they respect is using OpenBSD proves to them it's a reliable choice. These companies have understood the need for solutions for the problems presented earlier in trick 2. Choose companies that deal with important stuff. Hospitals and banks are great examples. Yes, it might just be a single router among the ninety Windows boxes but who cares?

If they mention seeing Windows in their hospital tell them this is why you and your family never go to that hospital.

TRICK 4: Being cool beats missing the boat

Present OpenBSD as "up and coming", give them the idea they are jumping in right on time. That it is a fresh, new and hip approach to operating systems. OpenBSD is lean, mean - it's sexy. "Actually, you are a pretty lame bunch considering you're not running it yet."

That approach, no matter how stupid, might work better in some cases than actual arguments. Especially if most of the people in the room are carrying an iPhone.

TRICK 5: Action beats promise

Emphasize on the low costs of running OpenBSD. The low maintenance, the fact it performs great without cutting-edge hardware. Do not say it runs great on "old" hardware. Old is bad, old will break. Low system requirements, now that sounds like we can save some cash.

Convince them of the low learning curve in maintaining, upgrading and installing systems. Anybody can do it.

Propose to teach Janet, the hot secretary from upstairs, to upgrade a system within a day - just to prove your point. This is a proposition I have yet to see be declined. The idea of Janet being stuck with you in the server room for a full day is usually hilarious enough to give it a try.

TRICK 6: Having toys beats "not interesting"

Give them toys. Management loves toys. So give them plenty. And give them toys to talk and brag about. Show them how many spammers/attackers THEY have blocked by presenting them some nice graphic GUI tool. Preferably on a webpage behind a login- something where they can mess about a bit, click some stuff to see dumbed down data. Not Cacti or the like, that is way too intimidating and complicated.

We want to show understandable stuff along with pretty colored charts. If it moves it's even better. Fake it with animated gifs, I don't care. But make it shine.

Hey Jim, how are things? Yeah? Good. Listen, we just dropped 500 packets on our firewall - how many did you drop today?
Aha.. you sucker! You should run what we run, open-whatever... open- eehhmm..

Hey Janet, what was that thing you can upgrade called again?

jiangtao9999

求翻译……

其实吧，有￥什么都好说。
ubuntu 就是一个例子。

marslinux

我现在都在经常在电子论坛里推荐用ml了.  可惜ml用不了protel99se.

hellothere

心血来潮，翻译一下，当做学英语，当作消遣，第一次弄，还急急忙忙的，有些不会翻译，见谅



有人为OpenBSD写的推广策略，MGC应该借鉴一下

TRICK 1: Expensive beats free
决窍1：昂贵胜过免费
First of all - forget it is free. Forget the whole licensing, forget anything open source software related. That sounds weird and perhaps unethical towards those that fight for this but it helps getting what you want. OpenBSD will eventually benefit - so we're in the clear here. Management does not trust anything free. Free implicates 'no guarantees'. Whenever you say 'free' management pictures a photograph of you and Richard Stallman, holding hands under a rainbow while a unicorn flies by.
首先，忘记它是免费的。忘记所有的授权，忘记所有和开源软件相关的东西。这听起来很不可思议或者有些对不起专门做这些工作的人们，但是这样确实能帮助我们获得我们所需要的东西。OpenBSD最终会受益，所以，我们需要明白这一点。管理者不会信任任何免费的东西。免费意味着"不用负责"。即便你可以说，免费给我们描绘了这样一副图景：你和Richard Stallman在彩虹下握手，一只独角兽正凌空飞过。
If, and only if, the price question pops up you say "implementation will probably cost us around <some figure that will be acceptable and will give OpenBSD a nice donation>." If the guy is wearing a suit worth more than your monthly salary multiply the amount by 10.
假设，仅仅是假设，价格这个问题有人说：协议很可能会花费我们很多钱( 有人指出那是可以接受的，而且能够让OpenBSD获得可观的捐赠)。除非这家伙穿着的是一套价值你的10倍月薪以上的西装。

TRICK 2: Fear beats complacency
诀窍2：恐惧胜过满足
Talk about the changing internet/network. How it is increasingly becoming more and more hostile. They will be aware of this. through both the press and those Nigerian relatives that keep mailing them. Tell them about the recent creditcard thefts, about the impact these things have on a company. This can be on a moderate level or on a oh my god the plane is crashing and we are all going to die! level. Depends on your party and your ethics.
说说飞速发展的互联网。它逐渐地变得越来越具有敌对性。人们会意识到这一点，从出版商到一直给他们邮寄的尼日利亚亲戚。告诉他们最近的信用卡失窃案，以及这样的事情在一个公司里的影响。这的的事情可以轻微掠过也可以严重到飞机正在坠毁而我们大家都快要死的程度。程度，取决于你的党派和你的伦理。
Mention the amount of attacks on a webserver can go down by 40% just because the bad guys see it is running OpenBSD, or that common cracking techniques that work on other systems simply are impossible on OpenBSD because of it's design.
可以想象对一个web服务器袭击的次数可以下降40%正是因为那些袭击者知道主机运行的是OpenBSD，或者说OpenBSD的设计使得用在通常的对其他机器的攻击手段不可能简单地用在OpenBSD上。
Show nice little graphs of security exploits on all the systems they know and place OpenBSDs track record next to it. Do this only for basic issues and you'll have pretty dramatic stats. If you can (without loosing your job or crossing your co-workers), present a list of unpatched/unsolved issues with the current servers. Don't talk tech. Talk solutions. We have a problem here and I am offering you the solution.
拿出他们所知道准确的其他系统的安全记录的图表，然后把OpenBSD的运行记录放在后边。这么做只是为了得到基本的结论，而且你会有直观的感受。如果你可以（在不会失去工作和打扰同事的情况下）列出一张目前所有服务器未解决的问题的清单，不要看技术，看结论，在我们这里都有问题而这些问题我们都有解决方法。
World leaders have gotten (and are getting) away with incredible stuff, solely by addressing people's fear. It is by far the most powerful emotion. And before you judge me on this - you do have insurance, don't you? Exactly.
业界的精英们解决了很多难题，仅仅是通过了解人们所畏惧的东西。这是目前为止最强烈的情绪。在你对我作出评价之前，你必须保证，是吗？的确！

TRICK 3: Trustworthy beats unknown
诀窍3：信任胜过无知
Tell them who else is using it; which big companies (they know) already have put their trust in it. Knowing some company they respect is using OpenBSD proves to them it's a reliable choice. These companies have understood the need for solutions for the problems presented earlier in trick 2. Choose companies that deal with important stuff. Hospitals and banks are great examples. Yes, it might just be a single router among the ninety Windows boxes but who cares?
告诉他们其他的人谁在用它；他们所知道的哪个大公司已经信任它。知道了他们所仰慕的公司正在用OpenBSD会让他们认为它是一个可以信赖的选择。这些公司已经认识到解决之前的诀窍2所罗列的问题的必要。要选择那些用它来解决重要事情的公司。医院和银行是很好的例子。是的。它可能仅仅是在其余90%的Windows机器中被用作了一个简单的路由器，但是谁会在意呢？
If they mention seeing Windows in their hospital tell them this is why you and your family never go to that hospital.
设想一下，人们会告诉他们说，他们的医院用Windows，这就是他们和家人再不去他们的医院的原因。
TRICK 4: Being cool beats missing the boat
诀窍4：个性胜过无题
Present OpenBSD as "up and coming", give them the idea they are jumping in right on time. That it is a fresh, new and hip approach to operating systems. OpenBSD is lean, mean - it's sexy. "Actually, you are a pretty lame bunch considering you're not running it yet."
目前OpenBSD正在“崛起而且时髦”，给人们这样的印象：他们来的正是时候。这是一个新鲜的而有活力的接近和认识操作系统的途径。OpenBSD是苗条的，就是说，它是性感的。“事实上，如果你还没有用它那你完全就是一个大傻瓜。
That approach, no matter how stupid, might work better in some cases than actual arguments. Especially if most of the people in the room are carrying an iPhone.这种方法，不管怎么愚蠢，在某些情况下也能比传统的方法适用，尤其是如今很大一部分的人们总是窝在房子里，仅靠一部iPhone手机和人交流.

TRICK 5: Action beats promise
诀窍5:行动胜过许诺
Emphasize on the low costs of running OpenBSD. The low maintenance, the fact it performs great without cutting-edge hardware. Do not say it runs great on "old" hardware. Old is bad, old will break. Low system requirements, now that sounds like we can save some cash.
要强调使用OpenBSD的廉价。很低的维护费用，意味着它能在不用升级硬件时也能工作的很好。不要说它能在老的硬件上工作的好。老的就是不好的，不好的就是坏的。很低的硬件需求，因该意味着我们可以节省开支。
Convince them of the low learning curve in maintaining, upgrading and installing systems. Anybody can do it.
说服人们，让人们相信在维护，升级，和安装上的易用性，任何人都能做。
Propose to teach Janet, the hot secretary from upstairs, to upgrade a system within a day - just to prove your point. This is a proposition I have yet to see be declined. The idea of Janet being stuck with you in the server room for a full day is usually hilarious enough to give it a try.
来自Janet(因该是OpenBSD的发起者？)的建议——在一天内升级一个系统来证明你的结论。我所看到的这样建议越来越少了。Janet的这个让你在服务器房间里考虑了一整天的建议足够疯狂到让你真想尝试一下吧？

TRICK 6: Having toys beats "not interesting"
诀窍6：消遣胜过没趣
Give them toys. Management loves toys. So give them plenty. And give them toys to talk and brag about. Show them how many spammers/attackers THEY have blocked by presenting them some nice graphic GUI tool. Preferably on a webpage behind a login- something where they can mess about a bit, click some stuff to see dumbed down data. Not Cacti or the like, that is way too intimidating and complicated.
给人们消遣。管理者喜欢消遣。所以，给他们充分准备好。所以准备给人们消遣来谈论和吹捧。用漂亮的GUI图像工具展示，让他们知道他们自己使用这个系统阻挡了多少次探测和攻击。或者更好地，在一张网页这种他们更容易罗嗦的东西上登录之前，点击某些模块来展示被悄悄下载过来的数据。
We want to show understandable stuff along with pretty colored charts. If it moves it's even better. Fake it with animated gifs, I don't care. But make it shine.
我们想要用颜色非常漂亮的图表来展示易于理解的东西。如果图表能动，那就更好了。用生动的gif图像我也不介意，只要把它做的绚丽一些。
"Hey Jim, how are things? Yeah? Good. Listen, we just dropped 500 packets on our firewall - how many did you drop today?"
"你好啊，Jim，一切怎么样？嗯？很好啊。你知道吗，我们刚用防火墙拦截了500个数据包，你们拦截了多少？"
Aha.. you sucker! You should run what we run, open-whatever... open- eehhmm..
"啊哈..你太小看了!你应该像我们这样弄，打开这个....打开这个..."

Hey Janet, what was that thing you can upgrade called again?`
"好啊Janet, 那东西你们你们什么时候再升级？"

sinanjj

"其实吧，有$什么都好说。
ubuntu 就是一个例子。"

--------------------不相信这个. 不好用了照样没人用. 当时我们这有个高手不想用magic而用ubuntu只是因为magic和window有些相似, 又是国人开发的, 不放心........

openbsd是免费的吧. 4年没出一个bug, 不过也是花了4年一句一句写出来的.

听过openbsd的故事, 咋成收费的了???

npcomet

因为magic和window有些相似

hellothere

换季，头痛得睡不着觉..................


贵的就是好的，神秘的就是吸引人的，标新立异的就是先进的，能让人挂在嘴边的就是普及的，有些道理，并非什么都适用于magic.

二楼说的对，说的好，有了钱，什么都好办。那么多行业的标准，除非是提出的很早很好，否则我相信各种技术没有太多的差别的。
不用钱来推广，能普及，能成为标准么。

magic的立意和精髓是什么，谁来诠释一下？

自由狼-台风

原帖由 npcomet 于 2008-4-7 20:14 发表
因为magic和window有些相似

高手？